Case Study: Britannia Industries

Case Study: Britannia Industries In 2007, Britannia, one of the Indias largest biscuit brands held a market share of 38% in terms of value. Indian biscuit industry, the third largest producer of the biscuits in the world was highly under-penetrated. This presented numerous growth opportunities to new as well as existing players. Apart from the presence of big players like ITC Foods and Parle, the local manufacturers of biscuits and other Indian snacks had been raising concerns for Britannia. Besides competition, Britannia faced critical challenges due to declining margins in the biscuit industry due to the increasing costs of raw materials. Its profit had been on a decline since 2005. Though Britannia had forayed into dairy and bakery products, 90% of its revenues still came from its core business in biscuits category which was largely driven by product innovation. (www.ibscds.com) A Britannia industry limited is successful Indian company since 1892, started in India with initial investment of Rs.295. this company is very well known for its biscuits (Britannia Tiger). Britannia is one of the largest biscuits selling company and leading biscuit firm of India with estimated 38% market share. (www.britannia.co.in) In 1997, Britannia jumped into dairy product market with its two new products (Processed Cheese Dairy Whitener), In 2002, Britannias New Business Division namely Britannia Milkman formed a joint venture with Fonterra, the worlds second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. (www.wadiagroup.com) The company is a growing and profitable one. Between 1998 and 2001, the companys sales grew at a compound annual rate of 16 per cent against the market, and operating profits reached 18 per cent. More recently, the company has been growing at 27 per cent a year, compared to the industrys growth rate of 20 per cent. At present, 90 per cent of Britannias annual revenue of Rs2,200 crore comes from biscuits. (www.wikipidia.com) and Dairy Product gives almost 10% revenue to Britannia. N.P.I. approach Britannia Dairy Products targets specially in urban areas of the country. It is less popular in rural areas and rarely available. They believe to sell quality products thats why they have slogan Eat Healthy, Think Better because the one common threat emerged in recent times has been shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of dietary care. They targeted in urban area because their products are little bit expensive than their competitive products but with good quality and wide range of products, with their products more of the upper middle class families targeted, especially those are food loving and want healthy, so they give healthy, nutritious, optimistic and combining it with a delightful product range to offer verity and choice to consumers. The above products present the approach that has been adopted in order to introduce and manufacture the different verity. Britannia generates $722.55 million revenue this year (2009-10). Britannia dairy firm was de-licensed in 1991 with given a reasons to encourage private investment and flow of capital and new technology in the segment. MMPO (Milk and Milk Products Order) regulates milk and milk products production in country. this was like there was no permission to handle more than 10,000 to 75,000 litres of liquid milk par day or solid milk up to 500 tonnes per annum this license was given by the state government but they were handling more than75,000 litres of liquid milk and 500 to 3750 tonnes of solid milk per year, so the firm had to registered with the central government. (www.aavinmilk.com) Britannia New Zealand Food Pvt Ltd was trying to pay attention on cheese product to expand their market because at that time in India this was at its worst condition with 5% only. Where the joint venture company already cornered with 45% of 450 crore. In the cheese market this was the rapid growth they seen before, because last year this was growing with 5% but now this is growing with 12%. The market of cheese in India is estimated at almost 9000 tonnes and is rapidly increasing with 15% per year, because cheese is mainly used in cities or in metro cities. This shows that only in four main metro cities cheese consume more than 50% of consumption. They have got a very tough competition with their other business rivals amul, Dabon international, vijaya this was creating competition tougher day by day. But Britannia was having their own customers with pride. Britannia has faced this threat reasonably well over the past one year, without a visible impact on its financial performance. The proposed foray by Nestle India and Hindustan Lever into confectionery and dairy products. Business strategy (2007-08) Britannia strategy is simple to get more people to buy enjoy more of their brands anytime, anywhere everyday. Britannias performance in 2007-08 was strong, with a sales growth 17.5 per cent, besides a 27.5 per cent growth in the previous year, adding Rs 800 crore of incremental revenue during this period (total revenue for 2007-08 was Rs 2,617 crore). Britannia is among the fastest growing FMCG companies in the last two years. Its net profit increased by 77.5 per cent and operating margin by 307 basis points to 7.5 per cent in 2007-08, despite inflation in key commodities by 20-25 per cent in the last two years. In a survey conducted by AC Nielsen ORG-Marg, consumers voted brand Britannia among the Top 10 most trusted brands across categories for the fifth successive year. It was also rated as the second most trusted food brand in 2008 and first in 2007. It was rated as the seventh most trusted brand across all categories in 2008. Consistent with its credo of swasth khao, tan man jagao, Britannia created a partnership with Global Alliance for Improved Nutrition (GAIN) and the Naandi Foundation to supply iron fortified Tiger biscuits to supplement the mid-day meal programme in schools. This has been recognised as a unique programme globally by GAIN. The World Bank Institute has written a case study and Britannia was invited to make a commitment to the Clinton Global Initiative, a non-partisan catalyst for action that brings together a community of global leaders to devise and implement solutions for some of the worlds pressing challenges like nutrition. (www.alibaba.com)

Book Critique on The Wonderful Wizard of Oz

Dorothy lives in Kansas with her aunt, uncle, and dog, Toto. The entire house is swept away by a tornado from Kansas to the bright Land of Oz. She is met by the Munchkins and the Good Witch of the North. They are very happy because Dorothy’s house smashed the Wicked Witch of the East. The Good Witch gives Dorothy the dead witch's silver shoes. The only thing on Dorothy’s mind is getting back to Kansas, so the Witch of the East helps. Dorothy is sent down the yellow brick road to the City of Emeralds. Once she gets to the City of Emeralds, she is supposed to meet the Wizard of Oz, who should be able to help her get home. Along the journey, she meets the Scarecrow, the Tin Woodman, and the Cowardly Lion. Her three friends all have a need they would like to request from the Wizard. They continue their journey along the road. They encounter many adventures before and after visiting the Wizard. Once they all reach the Wizard of Oz, he sends them on a quest to kill the Wicked Witch of the West. Once they kill the Wicked Witch of the West, he will grant all of their wishes. In the end, the Scarecrow, the Tin Woodman, and the Cowardly Lion accomplish a great role. They each are granted leadership of three different lands of Oz. The Scarecrow becomes the ruler of Emerald City, the Tin Woodman gets control over the former Wicked Witch of the West's domain, and the Lion is head over the animals in the woods. Glinda, the Good Witch of the South, shows Dorothy how to get home. The Wonderful Wizard of Oz begins in dark Kansas, and it quickly changes to the bright and colorful area of the Land of Oz. The things that happened in Kansas occurred in the late nineteenth century. This book is a political allegory. The Wonderful Wizard of Oz makes references to the following things in history: The Gilded Age, the Panic of 1893, Coxey’s Army, and the 1896 Election. Lyman Frank Baum wrote the Wonderful Wizard of Oz. In the Introduction to The Wizard of Oz, L. Frank Baum described healthy children as instinctively loving â€Å"fantastic, marvelous and manifestly unreal† stories. Baum wanted his stories to have a moral, and he liked the fairy tale format. He disagreed with the â€Å"heart-aches and nightmares† that their â€Å"horrible and bloodcurdling† events could bring on in children. Baum decided to modernize and update the fairy tale by combining moral with entertainment, â€Å"wonderment and joy. † Lyman Baum did not have a definite viewpoint. He wanted to entertain children with stories that had a moral and a point. He wrote the Wonderful Wizard of Oz as a fairytale political allegory, for example the yellow brick road represents the gold standard, and the silver shoes represent the sixteen to one silver ratio, and so on. This is a fictional book based on historical non fictional information. Baum represents the time period by the metaphors he uses throughout the book, like things referring to the Panic of 1893 and election of 1896. The Wonderful Wizard of Oz can teach many people about history. The book is in fairy tale style, but it has historical facts and references throughout the story. It definitely be applied to history, since it was written about history. For example, the Wicked Witch of the West refers to the actual west. Baum published this book in 1900, which is the time period that it deals with. The parts of the book about the yellow brick road will be stuck in my mind. I find this part very fascinating, because it refers to the demand for gold and the standards that were set for gold. The reason it will be in my mind is because once I read the book again, in the perspective of US History, I saw how everything was a metaphor for something in history. This amazes me, and the author was very creative to create a story so brilliantly planned. The Wonderful Wizard of Oz definitely helped me connect history to this fairy tale style of hidden history. This book is a classic because it brings history in a childhood favorite fairy tale book.

The Case of Barnes and Noble Bookstores

This paper will analyse the current stock performance of Barnes and Noble Bookstores which are based in New York. The company, which started more than a century ago started out as a printing press and turned out to be one of the largest bookstores in the world. Tracking the company’s stock price performance in the New York Stock Exchange in a five-day period from August 6 up to August 10 for the current year as well as providing a forecast for its future performance can be attributed with several factors.One of the factors that affect the stock price performance of the company is the internal decisions that guide the company. Currently, under Steve Riggio’s term as CEO, the stock price of the company at NYSE has already soared to its current level of 30+- barrier through a lot of innovative as well as daring in-store offerings. In 2007, all of the Barnes and Noble Bookstores in the United States totalled to about 840 in all with average store openings of 30 to 40 every year. The stock price of Barnes and Noble has also been affected by the modern comfort offerings within all its stores which have Wi-Fi connections with modest separate fees.The Barnes and Noble stores also have the cafe offerings such as Starbucks coffee which greatly provides convenience to its customers. This could probably be one of the reasons why the company has been enjoying a modest growth for the past years. In 2006, revenues for Barnes and Noble and its subsidiaries reached $5. 3 billion USD. It could then be said that the modern as well as cosmopolitan outlook of the bookstore company would keep its stock prices as well as revenues up or the next couple of years or so.That is also according to the current figures provided by the company’s solid 57,000 employees as of the 1st quarter of 2007. Explaining how these internal factors could affect the fate of Barnes and Noble stock prices, it would have to be attributed to the image that the company projects towards thei r customers as well as their investors. The offerings are the company’s way of differentiating themselves from other conventional bookstores in the book retail industry.And with a market as volatile as that of the United States, market differentiation is really important for Barnes and Noble to win market shares as well as investors who would finance their planned expansions in the future. This would have to be coupled by other aggressive marketing strategies for their books as well as other future offerings which investors will dig out as good investments. External Influences Another important aspect in determining the future stock price performance of Barnes and Noble in the New York Stock Exchange are the external factors or those that are way beyond the control of the company.External factors may include the over-all performance of the retail industry, the situation of the US Stock markets as well as regional markets which may affect the company such their source of raw m aterials as well as major retail subsidiaries. In this case of Barnes and Noble, it can be said that the popular bookstore’s stock performance may be at the mercy of the bearish US stock market which as Ben Bernanke announced, could lead to a slight slowdown in the US economy as the US real estate draws to a halt.This could greatly affect Barnes and Noble which attributes most of its profits from high consumer spending. If and then the US economy would in fact be slowing down, the bookstore will experience a hard time making customers come back and purchase reading materials. Although the bookstore has offerings which may still entice customers to come back without even buying a book or a magazine, this situation could still greatly affect the performance of not only the bookstore’s stock price performance but for most American companies as well.

Human Immunodeficiency Virus ( Hiv ) - 884 Words

According Canadian public health agency (2010), Human Immunodeficiency Virus (HIV) is a virus that affects the human immune system, leading to a chronic, progressive sickness that leaves people susceptible to opportunistic infections. When the body no longer can fight or resist infections, the condition is at this point referred to as AIDS, which means Acquired Immunodeficiency Syndrome. Averagely, it has been found to take more than ten years to develop from initial infection of HIV to AIDS. Though simple in description, HIV and AIDS is a dangerous disease that has by now killed more than 20 million people across the world. Basing on the report released by the Joint United Nations Programme on HIV and AIDS, no cure for AIDS has been established to date, and currently there is no vaccine against HIV and AIDS infection. This paper therefore discusses the biology of HIV and AIDS, Back ground, modes of infection, clinical consequences, current research, preventive and modes of transmiss ion, and diagnostic procedures specifically in N.America. Background of HIV and AIDS AIDS was initially reported on 5th June, 1981 in United States when CDC (Center for Disease Control) recorded a collection of pneumocystis carinii pneumonia in 5 gay men in Los Angeles. Initially, CDC never had a formal name for the disease, frequently terming it with respect to the diseases that were identified with it, for instance, lymphadenopathy, after which the HIV discoverers named it the virus. They asShow MoreRelatedHuman Immunodeficiency Virus ( Hiv )1359 Words   |  6 PagesThis paper explores the human immunodeficiency virus (HIV) as well as the simian immunodeficiency virus (SIV). The virus has infected two million adults and children by the year 2005 already. 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The progression of HIV has become rapid worldwide over the last few decades. The patient should not feel as if the disease or virus defines the overall character of the patient. The dental hygienist will play an important role in making the patient feel comfortable and in a judgment free environment. Standards precautions are still the same when treating all patients with or without